Find out which parts of your website bring in work

Reporting and analysis for businesses across Halifax and West Yorkshire. One readable dashboard and a straight answer on which pages, which searches and which spend bring you work.

What the numbers should tell you

Recording data and understanding it are separate jobs. Most businesses have been sold the first and are still waiting on the second.

Which pages earn

Most sites have three or four pages doing the work and a dozen doing nothing. Knowing which is which changes where the next hour and the next pound go, and it is usually not where people assume before they look.

Which searches bring work

Ranking for a term and earning from it are different things. Search Console data gets read against your enquiries, so the terms that produce customers can be separated from the ones that produce browsers with no intention of ringing anybody.

One dashboard, in plain English

A single view with the handful of numbers that matter, labelled the way you would say them out loud, instead of sixteen tabs of a platform report or a metric that needs a paragraph of explanation before it means anything.

A decision at the end of it

A report that changes nothing was not worth producing. Every review ends with a short list of what to do next, in order, with the reason attached, so it is possible to disagree with the reasoning rather than just accept the conclusion.

How a review runs

It starts by checking the data is worth trusting, because that is the stage everybody skips and the one that decides whether any of it means anything.

  1. Check the data is worth reading

    First job is confirming the tracking underneath records something meaningful. Where it does not, that gets fixed before any analysis, because a confident answer drawn from bad data is worse than no answer at all.

  2. Pull it together

    Analytics, Search Console and, where they exist, your ads and Google Business Profile figures, joined into one place. Most of the useful findings only appear when those sources sit next to each other rather than in separate logins.

  3. Build the dashboard

    One Looker Studio view covering enquiries, where they came from and which pages produced them. Built to be read at a glance by somebody running a business, rather than to demonstrate how much data was available.

  4. Walk through it and agree what changes

    A session going through what the numbers say, what is working, what is not, and what to do about it. You keep the dashboard and the written summary, so the findings do not live only in somebody else's account.

What is included

A fixed piece of work with an end date. You keep the dashboard and the summary afterwards.

  • Review of existing tracking and data quality
  • Analytics and Search Console analysis
  • Enquiry sources broken down by channel
  • Page-level performance review
  • Search term and ranking review
  • Looker Studio dashboard
  • Written summary with prioritised actions
  • Walkthrough session

Questions we get asked

The first one decides whether this is the right service for you at all.

Do I need the tracking set up first?
Yes, and it is worth being straight about it. Analysis is only as good as what was recorded, and a site with no conversion events cannot tell you where enquiries came from no matter how carefully the numbers are read. If the tracking is not there or was never configured, analytics tracking comes first. The review checks this before anything else and will say so if the data will not support the questions you want answered.
Is this a monthly retainer?
No. It is scoped as a fixed piece of work with a price and an end date, the same way link building is. If you want it repeating quarterly that can be arranged as separate pieces of work, but it does not become a standing monthly fee and the dashboard keeps running whether or not you book another one.
How far back can you look?
As far as your data goes, which is the catch. GA4 keeps event-level data for either two or fourteen months depending on a setting most people never change, and the default is the shorter one. Search Console holds sixteen months. If you are thinking about this at all, changing that retention setting today costs nothing and is worth doing before it matters.
What if the numbers say the site is fine?
Then that is the finding, and it is a useful one. Plenty of businesses are wondering whether to spend on their website when the honest answer is that the site converts perfectly well and the problem is that not enough people are reaching it. Knowing which of those two you have is the point of looking.
How much does it cost?
Quoted per site, because it depends on how many sources there are and how much of the underlying tracking needs fixing before anything can be read. A single site with clean GA4 data is a straightforward job. Send the address over and you will have a fixed price before anything starts.