Link building where you see every link

Earning links from sites that already rank, for businesses across Halifax and West Yorkshire. Scoped as its own campaign once the site is live, with a fixed price and an end date, and never as a monthly retainer.

How this is done

Link building has a bad name because most of it deserves one. The version that works is slower and considerably less exciting.

No bought links

Paying for a link that passes ranking signal is a link scheme under Google's spam policies, and the sites selling them are the first thing an algorithm update clears out. Nothing here is bought, exchanged in bulk, or placed on a network built to sell links.

Local and trade relevance first

A link from a Calderdale trade body, a supplier you buy from, or the club you sponsor is worth more to a Halifax business than a generic guest post on a site about nothing in particular. Relevance and proximity are the point.

Starts from the competitor gap

Work starts from what already points at your competitors and does not point at you. That list is finite, findable and far more useful than a target number of links pulled out of the air.

Every link shown to you

You get the URLs themselves, live and checkable, rather than a monthly PDF of metrics. If a link goes missing later, you can see that it has, because you know where it was.

How a campaign runs

Four stages with a finish line. The first one occasionally ends the conversation, which is the point of doing it first.

  1. Audit what points at you now

    Your current backlink profile, including anything toxic inherited from a previous agency. Occasionally the useful work is removing or disavowing rather than adding, and that gets found here.

  2. Find the gap against competitors

    The businesses ranking above you in Halifax, Huddersfield or Leeds have links you do not. Most of them are unremarkable: directories, suppliers, trade associations, local news, sponsorships. They are also gettable.

  3. Earn them

    Citations and profiles claimed and made consistent, supplier and trade body listings requested, local coverage and sponsorship pursued where it is real, and content built where something genuinely worth linking to is missing.

  4. Report, then finish

    A campaign has an end. You get the list of what was earned and what was ruled out, and then it stops rather than rolling into a standing monthly charge that quietly outlives its usefulness.

What a campaign covers

Priced per campaign after the audit, so you know the scope before you commit. If the audit says your money is better spent elsewhere, that is what you will be told.

  • Full backlink profile audit
  • Competitor link gap analysis
  • Toxic link review and disavow file
  • Citation and directory consistency
  • Supplier and trade body outreach
  • Local press and sponsorship targets
  • Linkable content where it is missing
  • Live report of every link earned

Questions we get asked

Mostly variations on whether any of this is safe. It is a fair thing to ask.

Do you buy links?
No. Buying a link that passes ranking signal is a link scheme under Google's spam policies, and it puts the site it points at at risk rather than the site that sold it. It also stops working: bought link networks are exactly what algorithm updates are built to find. If a quote you have been given includes a fixed number of links per month at a fixed price, that is usually what is being described.
How many links will I get?
You get told what is realistically available before you commit, not a number promised in advance. Guaranteed link counts are a symptom of a bought inventory, because nobody can guarantee an editorial link they have to earn. In a town like Halifax the honest figure is usually smaller and better than the number an agency will quote you.
Is this a monthly retainer?
No, and it never has been here. It is scoped as its own campaign once the site is live, with a fixed price and an end date. The reasoning behind that applies here more than anywhere: link building is front-loaded work, and charging for it indefinitely means charging for months where nothing needs doing.
Do I need link building at all?
Often not, and you will be told so. Most small local businesses rank in the map pack on the strength of a properly built site, a well-set-up Google Business Profile and consistent citations, all of which sits under local SEO. Links matter when you are competing in a genuinely contested market, chasing city-level terms in Leeds or Bradford, or stuck behind competitors who have them and you do not.
How long before it shows up in rankings?
Links take longer to register than on-page changes, and the effect is cumulative rather than immediate. Expect to be reading the result over months rather than weeks. Anyone offering a fortnight is describing something you do not want pointed at your site.