Local SEO that gets you found in your own town

Technical and local search setup for businesses in Halifax and West Yorkshire. Schema markup, location and service pages, heading structure and your Google Business Profile. No jargon reports and no monthly retainer.

What we cover

Local SEO comes down to technical work, a properly finished profile and pages that answer the search, done in that order.

Technical SEO

Site speed, structured data, meta tags, sitemaps and crawlability. The foundations that tell Google your site is worth ranking. Every Webvise build includes this as standard rather than as an upsell.

Google Business Profile

The single biggest lever for a local business, and the one most often left half filled in. Categories, services, service areas, hours, photos and posts, set up so the profile and the site describe the same business.

Location and service pages

Google ranks pages rather than businesses. A page for each thing you do and each town you genuinely serve gives it something specific to rank, instead of one homepage trying to be about nine services at once.

Measurement you can check

Search Console and analytics set up properly, so you can see the queries you appear for and where you sit. You should never have to take a ranking claim on trust.

How the work runs

Diagnosis comes first, because half the sites that come here need three specific fixes more than they need a strategy.

  1. Find out what you already rank for

    Search Console first, not a keyword tool. What you appear for, what you nearly appear for, and which pages are doing the work. The nearly-ranking terms are usually the cheapest wins on the table.

  2. Fix the technical foundations

    Crawlability, indexation, schema, headings, internal links, Core Web Vitals and the sitemap. Unglamorous, and the reason a lot of small business sites never rank regardless of what gets written on them.

  3. Build the pages the searches need

    Service pages and location pages for the things people type into Google. Written to be useful rather than stuffed, because thin near-duplicate town pages are a recognised problem rather than a shortcut.

  4. Get the profile and citations straight

    Google Business Profile completed and matched to the site, then name, address and phone made consistent across the directories that matter. Inconsistent details are a quiet, common drag on local ranking.

SEO is built into every site

Every Webvise website includes the foundational SEO as standard. Dedicated work on top is scoped as its own project with a fixed price and an end date.

  • Technical SEO audit
  • Google Business Profile setup
  • Schema and structured data
  • XML sitemap and robots.txt
  • Location and service page structure
  • Heading and internal link structure
  • Local citation consistency
  • Search Console and analytics setup

Questions we get asked

The second one is the one worth reading before you hire anybody, here or elsewhere.

Do you charge a monthly retainer for SEO?
No. Most small businesses here get far more from a properly built site and a well-set-up profile than from £150 a month indefinitely for a report nobody opens. The reasoning is written up in full. Ongoing content or link building can be scoped as its own campaign, but it is never the default and never bundled in to inflate a monthly.
Can you guarantee I will rank first on Google?
No, and neither can anyone else. Google says outright that no one can guarantee a number one ranking, and a guarantee is one of the clearest warning signs it lists about SEO providers. What can be promised is that the technical foundations will be right, the profile will be complete and you will be able to check the results yourself in Search Console.
How long does local SEO take to work?
Google Business Profile changes can show within days. On-site technical work usually takes a few weeks to be recrawled and reflected. Competitive terms in a bigger market like Leeds take months. Anyone quoting a fortnight is either describing profile work or describing nothing.
Is SEO included when you build a site?
The foundations are, on every build: clean URLs, schema, sitemap, meta tags, heading structure, Core Web Vitals and local business markup. That is genuinely most of what a small local business needs. Dedicated SEO work exists for businesses that want to go further than the foundations.
What is the difference between local SEO and normal SEO?
Local SEO is about ranking where proximity counts: the map pack, and searches with a town attached to them. It leans on your Google Business Profile, consistent business details and location pages. General SEO is about ranking for terms where where you are does not matter. For a trade or a service business in Calderdale, local is where nearly all the return is.