Eighty-six pages for a Bradford embroiderer, and the rankings tracked fortnightly

Around 86 pages: sector pages for each industry, ten area pages from Leeds to Skipton, seven brand-reseller pages, long-form guides on hi-vis, DTF, embroidery versus print and uniform buying, a showroom visit flow, a blog, three paid landing pages and the own-label section with its garment catalogue, pricing and a multi-step intake form that takes artwork through Uploadcare and generates a PDF brief.

A trade quote tool encodes the real 2026 rate cards for embroidery, screen print and DTF, with carriage bands and garment weights, and produces a branded two-page PDF. A scripted chatbot captures leads with a honeypot. The footer collapses its long link lists with native details elements so every link stays in the served HTML for crawlers, and a comment tells the next developer not to improve that into click-to-render.

An imagery audit removed AI-generated pictures, a competitor's photographs that had been used as 'our facility', and stock with a visible watermark, and replaced them with a real shoot. The copy states exactly which decoration methods are in-house and which go to a named Bradford trade partner, because a buyer who finds out later does not come back.

Site-wide average Search Console position moved from 33.5 before the work to 25.1 at the June baseline, 17.5 in July and 15.2 in the last tracked fortnight, with impressions up from 28.8 to 40.2 a day. Of 25 tracked queries, 20 improved between June and July, 45 new queries appeared and eight pages ranked for the first time. The log notes the caveat itself: about 40% of impressions in that window were US traffic with no clicks, which flatters the average. UK-only, the site earned 117 clicks from 1,269 impressions.