A single-page snagging site turned into three cities and six priced services
Snagging surveyor for Nottingham, Derby and Leicester with fixed prices by bedroom count and a page for each city.
- Client
- East Midlands Build Check
- Trade
- New-build snagging surveys
- Based
- Nottingham
- Live since
- 2026
What the business needed
George Walker spent twenty years on sites, latterly as a senior site manager, before setting up East Midlands Build Check to inspect new-build homes across Nottingham, Derby, Leicester and the surrounding counties, with thermal imaging included and fixed prices by bedroom count.
The previous site was a single page with no location pages, no structured data, no FAQ and a heading that read 'Don't Let Snags Go Unnoticed'. A strategy report in February 2026 set out what a snagging surveyor's site needed to rank for city-level searches, and the rebuild followed it.
What was built
Seven routes: the homepage, a page each for Nottingham, Derby and Leicester with their own titles, descriptions and postcode areas, an FAQ page and the legal pages. The lead form asks for name, phone, email and an optional message and posts to Formspark; a WhatsApp button pre-fills a booking message; the pricing section switches between houses and apartments with a fixed-price table and a £50 deposit note.
Light and dark themes are wired in from the start and default to light. The FAQ is written once and rendered both as visible copy and as FAQ markup.
A price for every house size in the markup
Six Service nodes, two to five bedroom houses and one to two bedroom apartments, each with an Offer and price specification, so the price shown on the page is also the price Google can read.
Three city pages, not one vague area
Nottingham, Derby and Leicester each get a page targeting that city's searches and postcode areas, in place of a single page trying to rank everywhere.
Book by WhatsApp
One tap opens a chat with 'I'd like to book a snagging survey' already typed, from the floating button and the contact card.
Getting it found
LocalBusiness markup with the founder as a Person, coordinates, service area and hours sits in the root layout. The homepage title names the service and all three cities. The strategy report lists thirty further East Midlands towns and the major developers' names as the next tier of targets; those are targets, not pages yet, and the site does not claim to cover them.
Under the hood
What the site runs on. The same approach is described on the service pages it came from.
- Next.js 16, static export
- React 19 and TypeScript
- Tailwind CSS v4
- Formspark form
- WhatsApp deep link
- Per-tier Service and Offer schema
- FAQ schema from page content
- Light and dark themes